In a small bowl, whisk together the smoked paprika, chili powder, brown sugar, granulated garlic, onion powder, ground mustard, salt, and pepper. Store in an airtight container.
2 Tablespoons smoked paprika*, 2 Tablespoons chili powder, 2 Tablespoons brown sugar, 1 Tablespoon granulated garlic, 2 teaspoons onion powder, 2 teaspoons ground mustard, 1 Tablespoon Morton kosher salt*, 1 teaspoon freshly ground black pepper, 1/4 teaspoon cinnamon, Chinese five spice, white pepper, and/or cayenne pepper, optional